Sweet July Skin

Shopify Store DevelopmentUI/UX DesignRetention MarketingAI Search OptimizationPerformance Marketing

Sweet July is a skincare brand that helps people find joy and comforting their everyday moments through their skincare products. Ayesha Curry, the founder of Sweet July persisted with her previous web design team for 2 years with no progress for her brand as the website couldn’t go live.

122%Revenue Increase
75%LTV Increase
50%Recall Lift Increase
2.2xROI Increase
Ayesha Curry

Client

Ayesha Curry · Founder

Company

Sweet July

What We Did
  • Redesigned the checkout flow
  • Redesigned the checkout flow
  • Redesigned the checkout flow
  • Redesigned the checkout flow
Sweet July Skin showcase

Sweet July Skin Design

Ayesha Curry's requirement was more of a vibrant and category kind of website as it gives the perfect voice to her skincare brand. Thus, we set a unique voice for her brand, Sweet July Skin, via our design that exceptionally resonates with her audience. Our UI designers used Figma to design the website considering the users' need to give them a seamless and friendly experience.

Testimonial

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Ayesha Curry

Ayesha Curry

Founder

Our Approach

Customized welcome flows

We built lookalike audiences from top buyer segments, drove them to a signup landing page, and enrolled them into email/SMS welcome flows designed to educate, build trust, and nurture.

White glove cart abandonment support

Cart abandoners received a personalized pop-up message from SAS NOLA’s owner offering free personal shopping assistance. This human touch built confidence and reduced abandonment rates.

Retention-focused lifecycle marketing

We deployed post-purchase review requests with photo tips, winback letters mailed to inactive customers, and a membership program with exclusive perks.

Gallery

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